Mike Selva Lane 5ive Editorial

This theatrical shoot, shot by photographer Mike Selva, captures the movement and energy i feel before, during and after a competition. The shoot captured the Lane 5ive sports apparel Run to the Future singlet, and The Great Wave singlet. both motifs featured on the singlet have been appropriated and reconstructed to create an eye catching design which is sentiment to Lane 5ive designs. The inspiration for the singlets have come from one of my favourite movies which is Back to the Future along with the Japanese great wave which is also sentiment to my Japanese heritage.

i wanted the shoot to capture not only the sportswear but also the emotion and psychology a sportsman feels when they are put under pressure to perform.

To view all my sports apparel designs head to http://www.lane5ivedesign.com!

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