Lane 5ive “Speed Collection” launched during the London Olympics!

This has been a great opportunity to show my sport, our sport in the best possible light. Not only have the venues been full but the crowds came out to watch our athletes on the road in the marathon and the walk. Athletics is an attractive, exciting sport and as competitive as any there is.. DAVID RUDISHA. SOURCE: THE INDEPENDENT 2012-08-11 23:00:00

3 years in the making comes my Lane 5ive “Speed” Collection. I am so proud to show the world my designs whereby i have designed, photographed, and marketed  my very first collection. All the hard work at uni and experience after uni is paying off!  I thought the timing was perfect seeing the world was in the middle of the London Olympics and track and field was really making a mark.

Some of the Olympic greats which inspired me included David Rudisha in his incredible world record 800m run, winning gold in 1:40.96, Usain Bolt’s phenomenal  Gold Medal Performances in the 100 and 200m, Sally Pearson’s 100m Hurdle Gold medal final, Steve Solomons qualification into the 400m Olympic final, Our Aussie Men’s 4 x 100 team qualifying for the finals, Mitch Watts silver medal performance in the mens Long Jump, Para Olympian Oscar Pistorius’s semi final run, James Magnussens gutsy Silver medal in the 100m freestyle, Jared Tallents heroic silver medal in the mens 50k walk, and the determined Anna Meares gold medal in the cycling sprint finals. All these inspirational moments really sums up what the Lane 5ive “Speed” collection is all about- strength, determination, courage, leadership, stamina, and visualisation. As Rudisha sums up in his quote after he won gold in world record time about putting track and field in the best possible light.. i want to showcase my sport through my unique apparel. I want my gear to be “attractive”, “exciting”, and “competitive”..

Having released this collection, it makes me feel as if one of my big goals has been achieved and that is to release my own label. In doing this collection it has made me realise what i want in life and how i want to live my life and what lifestyle i want. I have been able to design my collection along with Coaching and teaching as well as modelling and acting and also training for Athletics. Its been the busiest time of my life however i have been able to squeeze in everything.

Through this collection it has inspired me to follow in my granddads footsteps and give back to the community through merging forces with the Parkinson’s Disease Foundation where by a portion of my sales will go towards this charity. The reason why i chose the Parkinson’s Disease Foundation as my choice is because i grew up with my Pop who had Parkinson’s Disease and i saw the debilitating effects it had on my Pops body. Regardless of the physical difficulties my pop continued to be determined regardless of the physical restraints he had with the disease. In supporting the Parkinson’s disease foundation all the funds go towards research, rehabilitation, education and the chance to finding a cure. Muhammad Ali another one of my sporting inspiration greats is also a sufferer from Parkinson’s Disease.

My Lane 5ive Collection is Australian Made as i am supporting a manufacturer who makes everything here in Sydney from the fabrics to the prints. The best thing about this is that i am able to have a fast turn around period, so if i have any pre orders i can make orders straight away and the apparel will be made and finished within a 3 week period as opposed to a 6 week period when you get apparel manufactured overseas.

I’d like to thank my amazing family for supporting me with my business all the way as well as to all my friends who have supported me. I’m going to continue to make the business grow and in the mean time im training for Athletics where i would love to qualify for Rio.

For all sales head to and follow the link to Lane 5ive.


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